Buick: The Art of Reinvention
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I have a lot of fond memories of my grandmother’s Buick Skylark from the early 80s. It was bright red, with a bright red interior. I always thought the red interior resembled a soft couch, one I could actually picture my grandmother having in her living room.
She drove the wheels off that old Skylark, often commenting how it always started during the cold Iowa winters. My Grandmother today is near 90, but she still drives frequently and can talk at length about every Buick she’s owned.
Walking Contradictions
Herein resides the struggle for Buick, long enduring the stigma of “old person’s car,” a label unfairly given to them. It seems hypocritical to praise a manufacturer for being say, “young and modern,” yet chastise another for their customers who just happen to be older. Shouldn’t both be praised for catering to their respective demographics" The double standard becomes more complicated when Buick is seen as lacking performance. I’ve heard knowledgeable people in the industry slam Buick for this, all to scratch their head when I bring up the classic Grand National. I am quick to mention how the modern day Regal GS creates 18 percent more power than the Audi A4 thanks to twin-scroll turbos.
Does this mean the Audi A4 is an old person’s car now"
Buick’s Interactive Drive Control System on the 2016 Regal GS allows a driver to select different m...
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