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Buick revealed the Avista Concept in Detroit, as the North American International Auto Show began with Press Preview this week. The 2+2 coupe generated a lot of attention on the Cobo Center floor, pushing both Buick’s design and definition of performance. Buick understands this well, delivering the auto industry’s first concept vehicle in 1938, the Y-Job.
Although that was 78 years ago, the Y-Job paved the way for the Avista, now representing everything the brand stands for.
“The Avista embodies the dynamic soul of Buick,” said Duncan Aldred, Vice President of Global Buick Sales, Service and Marketing. “It is a modern expression of the brand?s heritage of sophisticated performance, communicated with beautiful elegance.” Buick?s design language introduced on the Avenir concept, carried over on the 2017 LaCrosse, is alive and well in the Avista. The absence of conventional B-pillars between the doors and rear side windows is interesting. That further displays the smooth, flowing profile as Avista?s body lines show forward motion.
The grille is marked with Buick’s new winged, tri-shield insignia on a three-dimensional mesh background.
In short, it’s a gorgeous car.
“There is elegant simplicity in the Avista?s surfaces, which speak to the purity of the car?s performance, and a timeless beauty that?s a hallmark of Buick design,” said Bryan Nesbitt, Executive Dire...