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Growth, Gadgets, & Wisdom
“How do you grow big but not be big,” said Dan Sandberg, Brembo North America President and CEO, leaning back in his chair, his eyes focused across the room. “That’s our challenge.”
It was an unseasonably warm winter day in Plymouth, Michigan at Bermbo’s North American headquarters. Sunlight poured in through the pristine windows overlooking the parking lot in the upper conference room.
I scratched Sandberg’s words on my note pad but had my tape recorder beside me. Earlier, Sandberg quipped I wasn’t old enough to know what a tape recorder was. We had a good laugh.
I am old enough to know cassette tapes, but more importantly, am I wise enough to know the merit of what was recorded" Sandberg’s telling of the Brembo story may well be etched on my tape recorder but what about my own heartstrings" Just as Brembo brakes instantly tame a race car, I felt the sudden halt in the room. Brembo’s three core employee values are innovation, commitment, and urgency; the latter was clear and present. I put my pen down and looked up at Sandberg as he finished his thought on Brembo’s design.
“Are we artists or are we automotive guys, Carl" I think we are a little of both,” he said.

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