It’s no secret that British automaker Lotus was among the first to incorporate electrification into a hypercar with its Evija. The automaker’s reinvention continues with the all-new Eletre SUV, a vehicle of many firsts for the Lotus brand. Eletre is the first five-door Lotus production vehicle and is their first “lifestyle-oriented” EV. It’s also the most connected Lotus ever with its plethora of user-friendly technology.

“The Eletre is a bold and revolutionary new car, delivering on our commitment to move Lotus into completely new automotive segments as we widen our global appeal and accessibility,” said Matt Windle, Managing Director, Lotus Cars. “It is a true Lotus, and we’re confident it will delight performance car customers and offer a distinctive alternative to the segment’s established players.”
Setting The Stage

The Eletre is the first in a new range of Lotus high-performance electric vehicles to be built in Wuhan, China, corroborating Eletre’s “Born British, Raised Globally” development idiom.

However, don’t be fooled by Eletre’s family-friendly shape and four-door persona. Lotus refers to Eletre as not merely an SUV but a hyper SUV, essentially a Lotus sports car molded into a more practical body. If the Lamborghini Urus-esque face is any indication, we’re talking about an SUV that could rival the performance merits of sports cars and hypercars, elec...