Aside from his forays into super-science and capitalism, there are two cottage industries that have sprung up around Elon Musk. One exists solely to venerate his vision and accomplishments, while the other is utterly dedicated to exposing him as a charlatan and his followers as fools. And while umpteen thousand folks have plopped down a cool grand to get their green mitts on a Model 3, the car itself is still nearly a year and a half out and, given Tesla’s late-delivery track record, could well be further away. As such, BMW is joining the neg brigade with a couple of spots for their new 330e iPerformance plug-in hybrid, set to air during the Olympic Games.

In the first clip, above, a man waits and waits and waits forlornly, presumably having nothing better to do with his life than stare at the bare spot in his driveway where a Model 3 will someday proudly sit. In the meantime, his neighbors have picked up a 330e and are currently enjoying 14 miles of electric range, while our depressive protagonist awaits a day when entry-luxe electric power will be his.
In the second, a lady crosses a mildly forbidding parking lot, checking her phone, slowing her gait as she passes what appear to be empty Tesla Superchargers. She arrives at her 330e and confidently drives away. It’s a strange clip, as we’re not sure why she seems to be nervous. Is she being stalked" Chased" Is a process server on her tail" What place do stalkers have in plug-in-hybr...