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Autonomous driving, if perfected, represents a major societal advancement. Should we arrive at this proposed future, it may mean the end of traffic accidents, better infrastructure, and reduced emissions.
It might also forever change the future of pizza delivery.
Domino?s Pizza and Ford Motor Company are partnering to examine how self-driving cars impact pizza delivery. The collaboration will analyze consumer reactions in an attempt to understand the dynamics of future food delivery. And just when you think you?ve seen it all huh"
Consumer Vision
Ford is heavily invested in autonomous driving, with plans to begin driverless car production in 2021. Further, Ford wants to find ways for their driverless cars to directly enhance a customer?s experience with the technology, hence the collaboration with Domino?s. ?As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we?re pleased to have Domino?s join us in this important part of the development process,? said Sherif Marakby, Vice President, Autonomous and Electric Vehicles, Ford Motor Company. ?As a company focused on the customer experience, Domino?s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people?s lives.?
Photo: Ford Motor Company.
Market Evaluation
Over the next several weeks, randomly-selected Domino?s customers in Ann Arbor, Michigan...