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?There?s an adage in Detroit,? writes Tom Glatch on page 44 in The Art of Mopar. ?You can sell an old man a young man?s car but you can never sell a young man an old man?s car.?
Glatch describes how in 1966, Dodge was an old man?s marquee, quickly sinking in a sea of youthful baby boomers. Although a vibrant spokeswoman, a brilliant designer, and a powerhouse car would later turn the tides. Many enthusiasts will know the latter; Mopar muscle aficionados will likely know all three. And that Detroit adage has yet to leave town.
In This Corner . . .
Page 171 documents the words of Car and Driver in 1970 that proposed Chrysler never did anything first (unless we are counting minivans but that?s a conversation for another day). However, Glatch insists Car and Driver missed both the Dodge Charger and Plymouth Road Runner, who Ford and General Motors seemed to overlook as well; neither the blue oval nor the bowtie breathed an answer to these Mopar machines. Although the honorable automotive publication did get one thing right about Chrysler in their 1970 assessment: ?it tries to make up for being late by jumping into said spot harder than anybody else.? The reason why that?s still true" 2018 Dodge Challenger SRT Demon.
And we will leave it at that.
Fly Like An Eagle (Or Bee)
Detailed sidebars decorate the pages of Art of Mopar, highlighting the features, options, pricing, and performance specs of Chrysler?s muscle cars ...