Originally appeared on Automoblog.net

(adsbygoogle = window.adsbygoogle || []).push({});

A good friend of mine from church always razzes me about Jeep. In my work, I am privileged to represent many different automakers. I have yet, however, to represent Jeep in any capacity – the opportunity hasn’t fully presented itself.
My friend, a longtime Jeep fan, is retired from Chrysler. He often inquires about when I am going to come to my senses and finally work for the iconic American brand.
A Jeep Thing
Very few vehicles hold such wide appeal and recognition as Jeep. Most everyone knows the Jeep Wrangler by the location of its infamous spare tire. There are the olive colored military transporters, rugged and heroic; contrasted with the more elegant Grand Cherokee, Jeep’s luxury flagship. Then comes the catchphrase, seen on bumper stickers and apparel alike: “it’s a Jeep thing, you wouldn’t understand.” Or, my personal favorite: “if you can read this, flip me back over.”
Jeep: The History of America’s Greatest Vehicle highlights over 70 years of Jeep history, starting with the brand’s contribution to the Allied Powers in World War II. The book expounds on Jeep’s more difficult years, its storied survival, and rightful place in American history. With over three hundred rare photos, Jeep: The History of America’s Greatest Vehicle is a book every Jeep lover should own.
Author
Patrick R. Foster ...