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In 1900, John and Horace Dodge founded the Dodge Brothers Company in Detroit, Michigan. They jumped into the mix of a budding automotive industry, attracting the attention of Olds Motor Vehicle Company and Ford. The Dodge bothers later became an exclusive supplier to Ford but that relationship was never meant to be.
“I am tired of being carried around in Henry Ford’s vest pocket,” declared John Dodge in 1913.
In November of that year, “Old Betsy,” Dodge’s first car off the assembly line showed they had no intentions of being confined to anybody’s pocket.
Their first dealer in Tennessee was established a short time later as orders started coming into Detroit. The legacy was building but sadly, the Dodge Brothers see only a portion of their success.
That Thing Got A Hemi"
Dodge 100 Years chronicles the Dodge journey, from the lavish lifestyles of the brothers to their technical innovations. Dodge is examined across generations, from the purchase of Chrysler, to their role in the Arsenal of Democracy; from the leadership of Lee Iacocca, to designing iconic vehicles like the Caravan and Viper.
Dodge even found its way to Hollywood.
But more importantly, Dodge found its way into our homes; be it through President Roosevelt’s rallying call to action, our insatiable love for horsepower, or our desire to transport loved ones in safety, Dodge has forever etched its nam...