The Audi A6 e-tron concept made its debut at Auto Shanghai 2021. I?m a massive sucker for Audi concept vehicles. The brand has a habit of presenting concept cars that are 90 to 95 percent ready for production. And upon laying eyes on Audi?s magnificent-looking A6 e-tron concept, only three words entered my mind: Vorsprung Durch Technik.

Setting The Stage

The Vorsprung Durch Technik tagline is responsible for the high-tech persona of modern Audi vehicles. In English, it means Advancement Through Technology and was first utilized in Germany in 1971 by Audi. It not only gave Audi cars a mythical space-age aura, but Audi?s Vorsprung Durch Technik advertising campaign in the mid-80s, which came about nearly by happenstance, captured the world?s imagination.
In a way, the new Audi A6 e-tron concept embodies the very essence of Vorsprung Durch Technik. It not only looks good, but the car is oozing with a modern appeal that may change the way you see Audi as a brand.

Premium Platform Electric

Audi was among the first premium German automakers to release an all-electric model with its conventional-looking e-tron SUV, e-tron Sportback, and e-tron GT in 2020. However, all three are riding on a new technology platform jointly developed with Porsche. Audi also recently released the Q4 e-tron and Q4 Sportback e-tron, two all-electric crossovers underpinned by parent company Volkswagen?s MEB platform.

With that in mind, the Audi A6 e-tron concept is the first to utilize ...