Back in April, Aston Martin signed a memorandum of understanding with Chinese media conglomerate LeTV for the co-development of electric vehicles. This obscure move, understandably, went almost completely unnoticed by the automotive universe. Now, at CES nearly a year later, Aston Martin is debuting the AutoLink Rapide S concept, a normal Rapide S that’s been fitted with LeTV’s prototype infotainment interface and a host of displays. Given LeTV’s tie-in with mysterious EV startup Faraday Future, you can bet we’re taking notice.

LeTV is a Chinese company that’s kicking off a connected ecosystem of displays, smart devices, and more that are all anchored to its vast library of media, mostly video. Somewhere in all of this, connected electric cars have been deemed a point of focus, mostly so that LeTV can potentially serve yet another content stream: to the car. Specifically, LeTV is looking toward autonomous cars, since occupants of those will have the free time necessary to consume its content while on the move. This appears to be one of the key reasons LeTV is a partner/investor in the far-out Faraday Future EV concept also on display at CES, although it seems LeTV’s investment in Faraday Future is an altogether separate business proposition from its relationship with Aston Martin.
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