With the United States being one of the largest car markets globally (roughly 800 cars for every 1,000 residents), there is no question that auto manufacturers worldwide have their eye on the USA.
When it comes to rally, the US has a rich history in the sport. In the past, the US rally championship attracted multiple manufacturers including Subaru, Ford, Toyota and Mitsubishi. They have all fought for the title with the likes of Hannu Mikkola, Björn Waldegård, Travis Pastrana, Ken Block, Rod Millen, John Buffum and many more. 
Skoda Fabia in American Rally Association?s 2020 season. Credit: DirtFish
However, the US rally stages in recent years have failed to capture the attention of multiple manufacturers willing to implement factory rally efforts for this market. In a bid to combat this, Rally media powerhouse DirtFish and the American Rally Association (ARA) have created a new partnership to cultivate a more promising future for rallying in the United States.
DirtFish CEO Justin Simpson, says ‘Our plan is to help put the ARA championship on the global stage and provide recognition to the incredibly diverse terrain in our nine national rounds. We will do this through expanded media coverage and marketing support for the championship in 2021 ? all while the USAC and ARA continue supporting the competition elements of the series.’
Ford Fiesta in American Rally Association?s 2020 season. Credit: DirtFish
The two organizations will work together to ele...