I bet if you were to ask Acura, they’d say the performance factor never left. But that said, they sure are making a big deal about their revitalized focus on performance and the return of the Type S at this year’s North American International Auto Show. Naturally, since I am a diehard gearhead, this is all great news for me, and for most of you out there. But what does this really mean" What will it all add up to"
Bringing It Back
All of this refocusing on performance coincides with the global debut of the 2019 Acura RDX Prototype at “The Detroit Show” (for us old skool guys). And yeah, that seems kind of silly (a performance oriented SUV" Ha!) but every car maker wants their stuff to be seen as high-tech and sporty. I bet there are guys in heavy truck hall talking about the sporty, high-performance styling of their new-for-2019 cab overs. But Acura is the luxury and performance division for Honda, so you durn well better pay attention when they say they’re bringing the performance back. ?We have made a major commitment to Acura to bring each element of Precision Crafted Performance to life through a new generation of products,? explained Toshiaki Mikoshiba, President & CEO of American Honda Motor Co., Inc. ?Acura will pursue a unique powertrain strategy that underscores the brand?s rightful place as the performance division of Honda.?
2002 TL Type-S. Photo: Acura.
Power & Performance
Acura is trying to leverage a lot of...