The world?s quintessential luxury automobile manufacturer is slowly giving us a peek at the third generation of their most popular vehicle to date. Rolls-Royce has teased the world with information about their new Ghost all year. We have compiled all of the information we could find for a preview of this remarkable automobile ahead of its virtual unveiling in September.

Rolls-Royce Ghost: Rave Reviews

The Ghost nameplate, first introduced in 2009, was in honor of the Silver Ghost, which entered the market in 1906. The Ghost was marketed as a smaller and ?more measured, more realistic car? than the Phantom. With the Ghost, Rolls-Royce wanted to produce a lower-priced automobile and one that would provide both a classic chauffeur experience and a vibrant personality when driven. The Ghost hit the mark and received unanimous praise when it was introduced.
“Ghost clients told us that it?s the car in their collection that they?re drawn to the most. They love the vehicle?s uncomplicated versatility. It?s not trying to be a sports car, and it?s not trying to be a grand statement ? it?s simply exceptional and exceptionally simple,” explained Johnathan Simms, Ghost Engineering Lead. “When it came to creating a new Ghost ? one that outshines its incredibly capable predecessor ? the engineering team had to start from scratch.”

Magic Carpet Ride

One of the most significant advances of the new Ghost is the first of its kind Planar System. The Pla...