6 Key Consumer Demands & How The Auto Industry Is Responding
New consumer demands and preferences are changing how automakers design cars.
From intuitive GPS to virtual assistant technology, cars may become computers on wheels.
Automakers are seeking to meet consumers where they are from a technology standpoint.
6 Key Consumer Demands & How The Auto Industry Is Responding
Today, our vehicles offer more than just a trip from A to B. Now drivers can connect to their vehicles for things like on-demand music, GPS guidance, and even cloud access. Each year, an average commuter spends more than 100 hours traveling to and from work, and with all that time on the road, drivers are looking for features to help them be more productive or simply pass the time.
So, what are the technology trends driving consumers to the point of purchase" What are the biggest consumer demands facing car makers today" Let?s take a look. #1: Personalized Travel
A recent McKinsey report states that, in the future, cars will become ?computers on wheels? ? they?ll possess the ability to connect to third-party applications, process data in the cloud, operate autonomously, and provide features and connectivity mirroring the home-entertainment experience.
Manufacturers are taking necessary steps to provide these bells and whistles. As a result, consumers feel more in control of their travel experience and more ?connected? to the car.
#2: GPS Your Way
General Motors opted to forego a built-in GPS system for the new Chevy Bolt. Instead, the front scre...
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