The 2023 BMW 7 Series is the seventh generation of the German automaker’s flagship luxury sedan. It is also the most controversial given its newfound styling idiom, a carryover from the brand’s decent-looking iX electric SUV. The new 7 Series and its massive kidney grilles are hard to miss, but the lighting arrangements are worth a second pause. There was a time when BMW sedans straddled a fine line between polarizing and forward-thinking ? we’re talking about the Bangle era of the early 1990s to 2009 ? but there’s a method behind the all-new 7 Series and its mad styling.

Setting The Stage

The 2023 BMW 7 Series looks like an alien spacecraft because of two factors: trend and innovation. It’s not the first time we’ve seen a new vehicle with relocated headlights (thank the Nissan Juke and Hyundai Kona for starting this trend), but it?s nice to know the new 7 Series has adaptive LED headlights with cornering lights and a high-beam assistant. Meanwhile, the slim lighting elements on top are the daytime running lights, side markers, and turn indicators. BMW?s optional crystal headlights add genuine Swarovski crystals and 14 LED units if you fancy that sort of bling.
Meanwhile, the seventh-gen 7 Series is the first to feature an all-electric variant, marking the most innovative breakthrough since BMW?s flagship 7 Series, the E23, debuted in 1977. If you?re not in the market for an all-electric BMW limousine, the new 7 Series is also av...