The 2020 Hyundai Venue is a critical part of the automaker’s SUV strategy.It’s affordable and efficient, and ideal for buyers shopping on a budget.A new engine and generous tech options make the Venue attractive.

According to a recent Bank of America study, as reported on by the Wall Street Journal, there are 96 different SUVs and crossovers on the market today, up from 70 in 2014. That same study finds we can expect nearly 150 models by 2023. Like many automakers are doing, Hyundai is expanding their presence in this ballooning market. Their latest offering, the 2020 Venue, is a compact machine aimed at buyers on a budget.

Just as it has been with sedans, there are larger ones and smaller ones. There are more reasonable and practical ones, and there are more luxurious and larger ones. The idea – and this probably goes without saying – is to hit as much of the market as possible, or to attract buyers at every end, from the first-timers to the affluent. SUVs and crossovers today follow a similar format.
Hyundai Establishes Their Pillars

Hyundai spent considerable time beefing up their SUV and crossover portfolio, the 2020 Venue being the latest addition to the line. Hyundai offers five SUVs and/or crossovers for 2020: Palisade, Santa Fe, Tucson, Kona (which has an EV variant), Nexo Fuel Cell, and now the Venue. Two of those are entirely new creations: the Palisade, the largest, and the Venue, the smallest. The Palisade debuted last su...