2020 Ford Explorer: History Repeats Itself
The 2020 Ford Explorer arrives as Americans demand more and more SUVS.
Ford analyzed consumer feedback and designed the 2020 Explorer accordingly.Â
New, more powerful engines compliment a host of convenience and safety tech.
In March of 1990, minivans broke into a cold sweat when the 1991 Ford Explorer moved into the neighborhood. While the two-door Explorer “Sport” helped the single crowd pursue all things 90s, the four-door became a viable option for families. Contrasting the minivan, the Explorer still had cargo space (81 cubic feet in 1991), kid-friendly features (child-proof rear door locks by 1992), and a ruggedness reserved for trucks (an advanced 4×4 system arrived in 1995).
A luxurious Eddie Bauer option meant these “truck-like” rides were even comfortable. By Popular Demand
Today, Americans seek trucks and SUVs more than any other type of vehicle. According to the Associated Press, new vehicle sales in the United States rose 0.3 percent over a year ago to 17.27 million vehicles. By comparison, cars made up 32 percent of the pie, while trucks and SUVs accounted for 68 percent. Traditional cars are fading from view, evidenced by recent model cancellations and the race to win younger generations over with SUVs and crossovers.
The 2020 Ford Explorer will likely ride this rising wave of consumer demand all the way to the bank. Yet keeping the Explorer relevant, now 30 years on, has its challenges. Luckily for Ford, we consumers are somew...
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