For some reason, most likely having something to do with me seriously angering a vengeful deity in a past life, I find myself living in the middle of rural Arizona at the moment. This town, small, lacking in culture and literally in the middle of a desert with coyotes and buzzards, is generally populated by three kinds of people: The military (there’s a big base here), elderly retirees, and the woefully confused. One of these groups seems to have a particular affinity for the Lincoln MKC.
And, with a brand new model upon us, I feel strangely qualified to talk about what this means.
New Standards
The short answer, as always, is profits. Lincoln will sell a lot of these things, if the locals are any indication. I knew what the Lincoln MKC was before I ended up here, but I see them all over the place now. Where I used to see about one a week, now I see ten or so per day. The Lincoln MKC, which is basically a Ford Edge with a different grill and every luxury feature sitting on the shelves in Dearborn, is amazingly popular with the well-to-do or semi well-to-do retirees. Especially if you’re a golfer it seems, and man, are there a lot of old duffers down here. It has been pointed out by others before that SUVs, especially those with a luxury bent, have replaced whatever the old standard was. In other words, rich folk used to tool around in big Caddy sedans, now they tool around in a big Escalade or whatever. I can get into a digressive (yet thoroughly entertaining) a...