2019 Chevy Silverado Revealed: What We Know Thus Far
During the Chevy Truck Centennial at Texas Motor Speedway, Chevrolet pulled the wraps off the 2019 Silverado. The event concluded Chevrolet’s 100-day celebration, commemorating a century’s worth of truck manufacturing. The next-generation Silverado was unveiled in front of a crowd at Texas Motor Speedway, including Chevy Truck Legends members, a recently launched customer loyalty program.
Alan Batey, President of General Motors North America, and Global Head of Chevrolet, was on hand for the celebration.
“Many of our owners depend on their trucks for work and play, personalize their trucks in astonishing ways, and pass their loyalty for Chevy trucks down from generation to generation,” he said.
Material Mix
In 2015, Ford shed up to 700 lbs. from their F-150 by switching the truck’s body to aluminum. And for now two years, Chevrolet has pursued their crosstown rivals in a number of advertisements that tout the benefits of steel over aluminum. From commercials with bricks and toolboxes, to a focus group of comic book enthusiasts who meet the almighty Aluminum Man, Chevrolet’s marketing has tried to punch a hole (literally) through Ford’s strategy. It was during this time rumors abound that Chevrolet might switch to aluminum after all, and then what" Automotive News reports that GM is planning on carbon fiber beds in the near future, although the Detroit automaker has not released anything officially. While more details are fort...
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