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The 2018 Jaguar F-TYPE is anything but dull and boring, and earlier this week, that’s exactly what Jaguar was going for. The automaker launched a new campaign for the F-TYPE in the towns of Dull, Perthshire in Scotland and Boring, Oregon. Jaguar provided a new F-TYPE for two residents of Dull and two from Boring so they could zip through their respective communities in not so dull and boring ways.
Community Bond
Dull, with 200 residents, sits about 75 miles north of Scotland’s largest city, Glasgow. Boring, here in the United States, is about 21 miles east of Portland, Oregon. Although a bit larger than Dull at 8,000 residents, Boring’s citizens share the same passion for their home as those in Dull. They readily embrace the names, joining forces in 2012 to form a new public holiday – Dull and Boring Day – now held annually on August 9th. To mark the occasion this year, Jaguar showcased the new F-TYPE and demonstrated how each community is anything but what their name reflects. “Bringing the F-TYPE to the cities of Dull and Boring allowed us to have a bit of fun with the brand in a way that was relatable for Jaguar consumers in the United Kingdom and the United States,” said Joe Torpey, Communications Manager, Jaguar Land Rover North America.
2018 Jaguar F-TYPE. Photo: Jaguar Land Rover.
Performance & Technology
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