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Hyundai is, as ever, onto something here. Hyundai’s purpose in this world is to make dependable, efficient cars, with a passing amount of style you can happily dispose of in a few years without any emotional qualms. While other automakers strive for lasting permanence and iconic status, Hyundai seems to be just fine with you disposing of their cars, just as long as you keep buying their cars.
This is especially evident in the cutthroat world of SUV sales.
Americana 101
Look, if you’re a young up-and-coming family in the U. S. of A. you’re going to get an SUV of some stripe or another. What are your other options" A minivan" Please. That’s some form of automotive death. Every time you start it, a little piece of your soul dies. A station wagon" What is this" 1967" Wagons (although very cool in my opinion, especially the ones that Mercedes-AMG makes with enough power to tear your house from its foundation) were killed by minivans. Wagons were seen as old and stodgy and, indeed, their own form of vehicular death. And so, they were more or less neutered in the market by the minivan (thank you Lee Iacocca). And then the minivan received the same fate at the hands of the SUV. So, there you are: The prototype American family, 2017. You’ve got your couple of, well 2.3 kids, at least one dog and you want, no need an SUV. What do you do" Especially if you’re just ...