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The Honda Accord has, for many years, been many things. It’s affordable, reliable transportation for many people. It is a market leader and a vanguard as to what a large segment of car buyers want and expect, and therefore, if you’re smart and observant, a signal to other automakers as to what people will buy. But more than anything else, the Honda Accord is a virtual license to print money. It would have been more efficient if various governments from around the world had simply shipped Honda a bunch of printing presses from their mints, and cut out the middleman, so to speak.
So, when Honda gives the Accord a major redo, the world best pay attention.
Before digging into the 2018 Honda Accord, I should first go into what is not said in any of the Minato-based company’s press materials. Completely absent is any mention of the Honda Accord Coupe. And that is because, sadly, Honda will no longer produce a coupe version of the Accord. Yes, I know it’s hard out there for coupes. It’s a crowded market segment, and profit margins are blade thin, so pour one out for the Accord Coupe, because we won’t be seeing it on the road any time soon. The Accord’s new body is lighter and more rigid, with 29 percent ultra-high-strength steel, the most extensive application of this weight-saving material in any current mass-produced Honda car. Pictured here is the 2018 Honda Accord Touring. Photo: ...