(adsbygoogle = window.adsbygoogle || []).push({});

The Ford F-150 pickup truck is, for all intents and purposes, the class leader in the full-size truck world, and a benchmark for what America does best: Pickup trucks. We here at Automoblog, and certainly I, do not really have a dog in this fight. I just want a truck that works, when I need a truck.
So, we are not going to get into any sort of Ford vs. Chevy vs. Ram vs. Toyota vs. everybody else sort of arguments here. If, however, you want to know the facts about the new 2018 Ford F-150, here they are.
Ford breaks down the details of the 2018 F-150 into three main areas: It’s tougher, it’s smarter, and it’s more capable.
Materials & Technology
Ford is still on the prowl with their “Built Ford Tough” slogan, mentioning it as a critical part of the 2018 F-150’s DNA. They also point out how they continue to use a “high-strength, military-grade, aluminum alloy body.” Yes, certain competitors try to play this as a fault, but, if you know much about materials, structural engineering, or aluminum, it is far from a fault. Like all new cars hitting the roads from Bangor to Beijing these days, the Ford F-150 will be slathered with a whole slew of high tech goodies. Gone are the days when the only tech-oriented bit of fluff you could get was an FM radio. The upcoming F-150 gets an available, class-exclusive Pre-Collision Assist with Pedestrian Detection system. It can automatic...