2018 Chevy Traverse RS: Not Your Father’s Traverse
SUVs are a viable option for many consumers today. In general, SUVs offer enough interior room for the family and solid all-weather capability. Depending on the model, fuel efficiency, engine performance, and exterior styling might be added bonuses. Chevrolet is definitely aiming for all of the above with the 2018 Traverse RS, the latest SUV to emerge from the GM stable.
?The 2018 Traverse offers a full product lineup positioned to effectively compete across the segment,? said Steve Majoros, Chevrolet Marketing Director for Cars and Crossovers.
Standpoints & Styling
What Majoros is saying from a business standpoint makes sense. SUVs are strong sellers and having variety never hurts when it comes to attracting new or retaining existing customers. Majoros says the Traverse lineup is modeled in such a way that buyers are able to find something that suits their needs. And in recent times, that demand has really shifted toward the upper end of the spectrum, where the Traverse RS will live. “By offering customers more choice with higher-end entries like the RS, which has a more street-inspired look, and top-of-the-line High Country, Chevrolet now offers a comfortable and connected Traverse for every lifestyle,” he explained.
The easiest way to spot the Traverse RS is simply by how it looks. Unique styling elements include a black grille, black window trim, black roof rails, black bowtie emblems, and 20-inch aluminum wheels with a Dark Android finish.
Photo: Chevro...
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