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Buick has introduced their all-new seven-passenger luxury SUV, the 2018 Enclave. According to Buick, its arrival ushers in new improvements and refinements that mark the “next evolution” of their brand. The General Motors family member bills their line as modern luxury but it certinately has not been easy.
Late last year, we sat down with Molly Peck, Buick’s Marketing Director to learn about their reinvention strategy.
Those considering the Enclave may be interested to know the third row alone offers 5.6 more inches of legroom than an Acura MDX, 4.5 inches more than an Audi Q7, and nearly three inches more than an Infiniti QX60.
“Enclave was introduced as a game-changer for the Buick brand and has since become one of our most successful and important vehicles,” said Duncan Aldred, Vice President, Global Buick and GMC. “It set the tone for a more progressive Buick, helping change perception for us and serving as the standard-bearer of what our products stand for: smart, stylish luxury.” Styling & Design
Buick went with an athletic, yet balanced formula, giving the 2018 Enclave new proportions for a sharper, more aerodynamic look. Buick’s patented “front end design language” was inspired by the Avista and Avenir concepts, further complimented by what the automaker calls a “windswept” appearance. The roofline is lower and the windshield is sleeker...