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VW’s 2018 E-Golf just had its price revealed, and it’s not all that bad. Cheaper than a new Tesla, for one thing, but the bottom line here is, as always, the bottom line: This better work. And I’m not saying that just for the sake of the planet, but I’m saying it for the sake of VW. After that diesel-gate screw up, Volkswagen has got to get their act together and start selling cars, a lot of cars, or things could turn out very bad for them.
Hand In The Cookie Jar
Volkswagen, like a number of other European automakers, has a lot of history in diesel engines. And a lot of them, VW chief among them, were not all that interested in pursuing EV technology. They decided to put their engineering focus on diesel engines for the sake of efficiency, but a funny thing happened on the way to the emissions testing station. VW was caught red-handed faking their diesel emissions scores and got the crap pounded out of them, legally and financially speaking. Shoot, one of the corporate higher ups just got a jail sentence for his part in L’affaire Diesel. This leaves VW and any other automaker banking on diesel in a bit of a technological and political bind. With new efficiency and emissions standards looming on the horizon, car companies have to clean up their act. Which brings us to Volkswagen’s e-Golf: they better be able to make and sell these things by the boat-load. Funny thing is this just migh...