Unless you own and drive a pickup, you may regard them as rolling chicanes impeding your daily commute. That they do, but full-size haulers own such a fat slice of the U.S. auto market that six brands fight mercilessly over every sale. During the first nine months of 2016, large pickup trucks accounted for one of every eight new vehicles sold, and the best-selling pickup, Ford?s F-150, outsells the Toyota Camry, the best-selling passenger car, two to one. Factor in the lucrative margins attached to a $50,000 truck, and it?s clear why sales in this segment are worth fighting for. READ MORE ??
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