Pricing is out for the all-new 2017 Mercedes-Benz C300 coupe, and the entry-level C-class two-door starts at $43,575. One can, however, chop $500 off that price by means of an unusual incentive that Mercedes-Benz hides from its online configurator: Swap the standard 18-inch wheels for 17-inchers, and your dealer will knock $500 off the price just like that.

That means the rear-wheel drive C300 coupe technically starts at $43,075 with destination. The same option is available on the all-wheel drive 4MATIC coupe, which commands $2000 more. The only downside: You won’t be able to order the smaller wheels?you’d have to find such a car on the lot. The wheel-downsizing option isn’t available on the C300 sedan, since it already comes standard with 17-inch wheels. Besides 18-inch wheels, other C300 standard equipment includes: Bluetooth, HD radio, a 7.0-inch display, eight-way power seats, aluminum trim, and forward-collision alert with automatic braking. A 2.0-liter turbocharged four-cylinder with 241 horsepower and a seven-speed automatic provide the motivation.

You’ll want the Premium 1 package ($2300) for the backup camera, blind-spot monitoring, keyless entry and push-button start, six months of SiriusXM, and a 13-speaker 590-watt Burmester stereo. Opt for Premium 2 ($4500) and you’ll get the Premium 1 goodies plus an 8.4-inch screen with navigation and a touchpad, three years of map updates, live traffic and weather, ambient lighting, illumina...