A brand named after a beloved American president?and which once supplied cars to presidents?is now looking to China for salvation. Following Buick?s proven path, Lincoln sees the Middle Kingdom and its swelling ranks of status-obsessed nouveaux riches as the ladder on which it plans to climb back to market relevance. In China, Lincoln still is associated with Kennedy and Eisenhower and American glamour. There, Lincoln carries no negative baggage from decades of neglect. In China, the new Lincoln Continental hopes to make its?pardon the Lincoln pun?mark. READ MORE ??
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