There?s an unfair attitude that has developed in the car-reviewing business known as the ?Korean curve.? It?s a reaction to the comparatively rapid progress that Hyundai and Kia have made in evolving their lineups from a collection of truly awful little cars into ranges of products that can compete with the best in the business. This transformation is undeniably impressive. The problem comes when reviewers, rather than pitching it straight over the plate and evaluating the merits of these new models­?or the lack thereof?praise them as excellent Korean cars. Such curveballs presume that Hyundais and Kias are inherently inferior to products from other manufacturers, which is as unfair as it is untrue. It?s the automotive equivalent of saying, ?You throw well for a girl.? Let?s just retire this stereotype now; with Hyundai Motor Company launching its Genesis luxury brand, there can be no better time. READ MORE ??
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