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Sometimes the car world gets weird, even for a gearhead like me. Take this missive I received from Buick, a car company I’m just fine with. Upcoming new engine" No. Way cool and unexpected sports car" Sadly, no. Nope, this latest announcement is about the color red.
Have you seen the Pixar film Wall-E" You know how all the humans are living on a space ship, existing in very plump, infantile lives and at one point, seemingly just to give them something to do, the ship’s computer says, “try blue, it’s the new red!”
That’s what I thought of when I read through the press release from Buick.
Red Demand
The press release, appropriately slugged from Hollywood, California reads, “in the months since the Cascada launched, its competitive set hasn?t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction ? Sport Red ? is the response to customers who asked for a brilliant shade of red.” What’s interesting is that it’s a convert that doesn’t come in red in the first place. You had to wait to hear from the hoi polloi before making a red one"  Really"
?We?ve heard it from customers all year: ?What a beautiful car. Can I get it in red"? Well yes, now you can,? said Duncan Aldred, Vice President of Global Buick Sales, Service and Marketing. ?This new addition to the Cascada portfo...