The battle for the soul of BMW rages on, although one side is clearly winning: those driving the company toward mainstream appeal in its core models as well as futurists who advocate for electric cars, increased hybridization, and across-the-board adoption of semi-autonomous driving systems. The other side is aligned with BMW?s once-granitic core, the Ultimate Driving Machine faithful, dedicated to fine-tuning several thousand pounds of metal and rubber and passion to respond as if it were hard-wired to your brain. You can probably guess how we stand on this. READ MORE ??
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