The average cost of a 30-second Super Bowl commercial in 2024 is a whopping seven million dollars! Given the viewership, it can be money well spent for brands, especially automakers. We compiled a list of our favorite Super Bowl car ads over the years. Some are hilarious, while others are inspirational and thought-provoking. 

#1: Imported From Detroit (Chrysler)

Chrysler and Ram share a trifecta of Super Bowl car ads highlighting American ingenuity, tenacity, and grit: Imported From Detroit, Halftime in America, and Farmer.

All three were meant to inspire the workforce following the Great Recession. Chrysler’s Halftime in America starred Clint Eastwood, while Ram borrowed Paul Harvey’s voice for Farmer, which included original audio of the late ABC broadcaster addressing the 1978 Future Farmers of America convention. 
Chrysler’s Imported From Detroit with Eminem was the first of the three and arguably among the greatest Super Bowl commercials ever, especially considering the time. Also called Born of Fire, a grayscale montage of Motor City landmarks and cutaway shots of Diego Rivera’s Detroit Industry mural at the DIA help tell the story. The late Kevin Yon did the voice work, who became known as “The Chrysler Guy” after the commercial aired. 

The spot ends as Eminem stops at the Fox Theatre on Woodward. With a choir in the background, the rapper turns ...