For luxury-car fans who like to play the field, Cadillac will begin offering a new service in which subscribers can switch among the General Motors luxury brand?s vehicles, which will be delivered and picked up by white-gloved concierges.
Called Book by Cadillac, the subscription program will charge a flat monthly fee of $1500 that covers registration, taxes, insurance, maintenance costs, and unlimited mileage. It launches in Metro New York City next month, and it doesn?t sound like a bad deal.
Cadillac said it plans to roll out the service to other markets but declined to say where or when. Eventually, a subscriber with an Escalade should be able to drive to an airport, drop off the SUV with a white-gloved attendant, then pick up another Escalade at his or her destination. ?This will give customers the option of not having their vehicle ownership tied to a geographic location,? said Cadillac spokesman Eneuri Acosta. Customers will not have to commit to a timeframe for any one vehicle, either. Within the same week, members could take an XT5 into snowy hills to go skiing, and then burn up some back roads in an ATS-V just for the hell of it.
The vehicle swap does not have to be so frequent. Subscribers in places with inclement weather could keep an SUV all winter and then trade it for something else in the summer.
?This isn?t necessarily a solution for urban mobility or a new ride-sharing kind of play,? Acosta said. ?We think there?s an interesting white space between tradi...