Image: Jaguar Land Rover

The Range Rover has been around for over 5 decades. In fact, we?re told the very first prototype for the iconic SUV began on 6 September 1967, or just over 54 years ago today. The transformation has been extraordinary, and the fact that the vehicle is still a hallmark of industrial design ? it was the first to ever be displayed at the Louvre in Paris ? is testament to Land Rover?s dedication to its product and drivers.

The Range Rover was officially launched in 1970 as a 2-door 4WD vehicle with a lightweight V8 engine and all-round disk brakes. Just as reference, most vehicles at the time only featured drum brakes, or disk brakes just on the front tires. Since its launch, the Range Rover has been lauded many times over, and seen numerous iterations over the decades. 
Some of its achievements include becoming the first vehicle to cross the length of the Americas, the world?s first 4×4 to be fitted with ABS anti-lock brakes as well as electronic traction control (ETC) and height adjustable electronic air suspension, to name a few. It has also broken numerous speed records over the years, and won several rallies including the inaugural Paris-Dakar rally. The list goes on, but you can see why the Range Rover is still thriving today.

First Generation Range Rover. Image: Jaguar Land RoverSecond Generation Range Rover. Image: Jaguar Land RoverThird Generation Range Rover. Image: Jaguar Land RoverFourth Generation Range Rover. Image: ...