After six years, Porsche Design is finally ready to launch their most ambitious timepiece project to date. In fact, this may be one of the most ambitious timepiece projects we’ve ever seen before because this is the world’s first production watch that’s so insanely customizable that even the movement can be customized. With over 1.5 million possibilities, their new configurator for the watch allows customers to pick options like the color, types of leather, decorative stitching, material, dial, bezel and more. Their goal was not only to allow customers to create the watch of their dreams but also to create something that perfectly matches the Porsche in their garage. Porsche Design notes that in the future, they will also add more options that align with other Porsche models.
“We have come full circle: Ferdinand Alexander Porsche laid the foundation of the Porsche Design brand in 1972 with the Chronograph 1 after having previously designed the Porsche 911 and now we are taking the next logical step and are applying the principles of sports car engineering to the production of our Swiss-made wristwatches,” says Jan Becker, CEO of Porsche Design Group. “The Porsche Design custom-built Timepieces program is making the dream of many 911 drivers come true.”

The new Porsche design custom-built Timepieces program will begin in the U.S. on September 1, 2020 at all participating Porsche dealerships. The online configurator wi...