Jaguar Land Rover appears to have discovered how to sell to business customers, after posting record fleet sales in the first quarter of 2016.
The UK premium brand posted fleet growth of 84 per cent compared to the first three months of 2015, with models such as the Jaguar XE and Range Rover Evoque leading the surge.
Jaguar fleet sales mushroomed by 194 per cent in the period, while Land Rover saw a 53 per cent increase. The Evoque, pictured above, was the top seller for fleet customers compared to its premium rivals, while one in three fleet vehicles sold in sectors competed in by Land Rover was made by the brand.
JLR has struggled to make significant inroads into the fleet market in past years, but has stated its intention to increase such sales to 25 per cent of the company?s total volume by 2020. Key to this growth is the introduction of business market friendly models such as the XE, XF, Evoque and Discovery Sport. The two Jaguars can offer models with CO2 emissions levels down to 99g/km, making them far more attractive to company car drivers.
Speaking at a fleet and business briefing held at JLR?s expanding Ingenium engine plant near Wolverhampton, Jaguar Land Rover UK MD Jeremy Hicks describes the fleet and business performance as a fantastic result that proves the company has an effective formula in place.
The F-Pace is already racking up sales in the fleet market.
?We have desirable and sector-appropriate cars, efficient Ingenium engines and class leading total cos...