What is it" Updated leader of Citroën?s upmarket sub brand.
Key features: New nose styling, two new engines, better interior.
Our View: The DS 3 was the first car launched when Citroën decided to create an upmarket sub-brand back in 2010, and has become by far the most important of the three DS models launched so far ? particularly in the UK.
Citroën?s supermini joined the Fiat 500 as the first cars to seriously challenge the domination that the MINI had previously enjoyed with particularly the young, fashion-conscious buyers.
As a result the UK quickly became a leading market for the DS 3 and its cabrio sister launched in 2013 ? Britain is the third largest market for DS Automotive as a whole after China and France, and the 16,500 DS 3s sold in the UK than in 2015 outdid any other market. DS has spent the last nine months establishing its own identity away from its Citroën parent and the DS 3 is the last of the three-strong model range to receive the treatment ? the next DS will be an all-new bespoke model.
According to DS the changes are aimed at making the car ?more premium, more dynamic, more desirable? ? something which is perhaps most important with the DS 3 thanks to its fashion-led audience.
The updates ? applied at the same time to both hatch and cabrio verisons of the car ? range across a new exterior look, an upgraded interior, and two new engines, together with significant increases in the number of personalisation options that form such an essential pa...