It comes as no surprise businesses have had to adapt to ongoing challenges in 2020.  The coronavirus (COVID-19) pandemic has impacted income, supply chains, employee health, etc. in ways like never before.  In particular, most small and large businesses alike have put a hold on research and development initiatives with the sole focus of the year being survival. 

Despite these challenges and trends, Los Angeles-based Cerebrum Sensor Technologies has doubled down with their development of smart tire technologies.  ?When we launched Cerebrum last year [2019] we knew it was the first product on the market to offer real-time tread depth monitoring; so we had to set the bar high.? said Keith Ferry, CEO of Cerebrum.  He added, ?This year we?re excited to add the radial tire load measurement feature to our innovative smart tire solution.  With the ability to monitor tread depth and tire load in real-time, we’re enabling an industry shift away from reactionary, troubleshooting of tire issues to proactive and preventative servicing.? 
Innovation is nothing new to the team at Cerebrum, who?s founders also pioneered the introduction of aftermarket tire lettering in 2007 through their company Tire Stickers.  Cerebrum made a splash at the 2019 SEMA Show and 2020 CES event with the launch of their product: the market?s first commercially available real-time tread depth monitoring tire-mounted sensor. At the all-digital SEMA Show this ye...