Ford Ranger FX2 Shows New Trends In The Truck Market
The Ford Ranger FX2 offers new styling elements and performance-oriented features.
FX2 buyers among the growing number wanting more personalized options for their truck.
The two operative words here are “sporty” and “style.” That’s what you will be getting if you plunk down the cash for the FX2 package on your new Ford Ranger. It’s not going to turn it into a sports car, only give you a more sporty look; and it’s not going to get you climbing up the slopes in Moab; it’ll only give you a more off-road panache. But given the market Ford is aiming for here, it should be right on the mark.
Here is a look at the new Ford Ranger FX2.
Why Are Customers Ordering The Ford Ranger FX2" The FX2 Package can be added to any two-wheel drive Ford Ranger. Why, you might ask, would anybody want a jazzed-up, non-4×4 pickup" Ford has a simple and direct answer. They’ve noticed more customers are prioritizing truck customization and capability options, so Ford is hoping to get new buyers in the Ranger camp by offering them some of these options in-house. Basically, Ford is trying to get ahead of the game.
?We?re seeing sales trends that tell us to grow Ranger?s capability and appearance options even further,? said Chad Callander, Ford Ranger Consumer Marketing Manager. ?The FX2 Package is a result of us listening to our customers and what they?re demanding from their trucks.?
Ford Ranger FX2. Photo: Ford Motor Company.
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