Press Release – Up and coming multi-hyphenate filmmaker, Ruslan Pelykh has been commissioned by luxury dealership McLaren Beverly Hills to direct a one-of-a-kind video featuring the McLaren 720S Spider. The 720S Spider has the best of both worlds as it combines the adrenaline pumping rush of a supercar while sporting a retractable roof allowing the driver to enjoy its smooth ride under the sun to fully embrace the Los Angeles lifestyle.

The video features a captivating Helios Orange 720S Spider and models Michael Yerger, Ari Welkom, and Brittany Phillips, and was produced by Adam Maffei. Similar to the McLaren designers, Pelykh is inspired by the human form and captures close-ups of the models? body parts in movement, illustrating the correlation to different components of the vehicle. To Pelykh, a woman?s curves mirror the ergonomically designed outer shell, a shoulder morphs into the hood of a car, and a spinal cord resembles the spoiler. Pelykh masters the art of creating powerful yet graceful imagery by contributing an innovative and cutting edge perspective, unlikely to be seen by supercar connoisseurs.
As such, this production marks Pelykh?s first supercar-focused project. The video also accentuates the intricacies of the car as well as the unique interiors and views of the dashboard from the driver?s seat. The glossy exteriors are beautifully highlighted and the distinctive details that are exclusive to the McLaren design are brought to the spotlight...