Speedmachine 
World Rallycross arrived at Silverstone for the first time this year, and it brought a festival with it ? but did this attract more fans"
When you are an engineer, especially in the premier leagues of Motorsport such as Formula 1, every minute of every day is spent optimising the car?s performance to go faster and beat the competition. You are so immersed in this challenge that you, along with your team find yourself in a ?bubble? where only that all important laptime matters. Consequently, you lose sight of the big picture, you forget the whole point of your job and that is to provide entertainment for the fans. Like it or not, you are an engineer in the entertainment business.
Entertainment has been the recent ?buzz? word in Motorsport. With audience figures declining, other sports growing and the next generation of millennials perhaps not appreciating the monotony of circuit racing, there has been much discussion on how to improve the entertainment value of Motorsport. Aside from manipulating the rules to increase overtaking and developing the TV product to help fans understand the tech behind the sport, categories are also focusing on how to improve the trackside experience for the fans. This has led to promoters investing in a variety of areas, none of which are relevant to the racing. A perfect example of this is this year?s ?Speedmachine Festival? at Silverstone, which by the way, is also the UK round of the World Rallycross Championship.
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