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This week at the State Fair of Texas, Chevrolet commemorated a century of truck production by announcing a 100-day commeration, two new special editions, and the Truck Legends customer loyalty program.
?The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,? said Sandor Piszar, Chevrolet Trucks Advertising and Marketing Director. ?That?s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days.”
Along with the special edition trucks and customer loyalty program, Chevy is also releasing new, branded merchandise through ChevyGearUSA.com and planning a Centennial Celebration on December 16th.
2018 Centennial Editions The 2018 Silverado and Colorado Centennial Editions feature design elements from Chevy trucks of yesteryear, in particular the Centennial Blue paint, vintage bowtie emblems, and throwback badges.
?The Silverado and Colorado Centennial Editions were a collaboration between Chevrolet Design, Engineering, and Marketing, to commemorate the history of Chevy trucks,? said Rich Scheer, Chevrolet Trucks Director of Exterior Design. ?Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy trucks and celebrate the Chevy Trucks Centennial with us.?
The Silverado Centennial Edition is available on the LTZ Z71 crew cab. The Colorado Centennial Edition is offered on Z71 crew and extended cab variants. Silver...