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Kia, the South Korean company that keeps churning out a brand new vehicle every 8 hours or so, just rolled out another debut model: The all-new Kia Niro. That’s Niro, with an ‘i,’ not with an ‘e.’ That’s the crazy Roman emperor dude or that unneeded antagonist from that Star Trek re-boot movie. This is neither.
The Kia Niro is, like seemingly all their products, pretty durn cheap to acquire, and comes frosted with a stack of gizmos, features, doo-dads, luxury bits, and alleged-luxury bits that make the car, whatever it’s shape, imaginary function, or invented “styling” worth considering.
Value Added
No, you will probably never see a Kia pull slowly into the drive-in and have a gearhead in a greasy white shirt whistle low and say, “whoa, a Kia!” No, you will probably never see a Kia product of any kind grace the lawn at Pebble Beach. But you will see, most likely, a Kia in the hands of a new driver – say 16 or 17 years old – or that kid that works at the drive-in or golf course and you’ll say, “not a bad choice for a first car.” And they’re not. You get a lot of bang for your buck, and, let’s face it, you also get the added insurance (as odd as that term might sound just now) of having a car that is largely forgettable and disposable when you trade it in on your second car.
Take the all new Kia Niro as a good exam...