2016 Toyota RAV4 SE AWD Tested: We SE No Sportiness
Toyota made waves?okay, ripples?several years ago when it rolled out the ?It?s a car!? advertising slogan for the crushingly average Yaris hatchback. The tagline was a little too on the nose, underscoring the Yaris?s lack of notable styling, features, or personality, and playing up its existence as just one of the many small-car options available to consumers. Predictably, over time, the ?It?s a car!? tagline faded into the background nearly as effectively as the Yaris, but we?d advocate adapting the tagline for the refreshed-for-2016 RAV4. READ MORE ??
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